About Swoon Editions
Swoon Editions is one of the UK’s fastest growing furniture brands. Established in 2012, and backed by Index Ventures (Deliveroo, Dropbox) and Octopus Investments (Zoopla, Secret Escapes), we’re on a mission to be a global online furniture brand; making homes remarkable through distinctive design, beautiful craft and fair prices.
We launch new designs several times a week to our growing community of ‘Insiders’ (email subscribers). Product launches are communicated through daily and weekly emails, with each design first produced in a very limited quantity of 10-20 pieces. Using real-time sales data, we test demand very quickly and then scale production on only the most popular pieces.